How To Create A Successful Shopify UI/UX Design?
Ecommerce UX is everything, and has always been like this, but it was underrated then and still gets undermined when creating a Shopify Store. Your Shopify UI/UX Design is the source of interaction between your customers and your store. It affects your store visitors, your customers, and your revenue. Ultimately it affects you. So, if you’re not putting in the effort to create a successful Shopify UI/UX Design, know that your Shopify dropshipping competitors are.
Creating a successful Shopify UI/UX design is all about putting the right element in the right place. It decides the overall experience of your Shopify store visitors. How quickly is the site loading? Is the site easy to navigate? Are the products listed perfectly in their categories? Are icons labeled and easy to interpret? All these questions need to be addressed while designing a perfect UI/UX for your Shopify store. If your UI/UX is plain and not up to the mark, the visitors will not hesitate to go elsewhere with so many options around.
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What Does It Take To Create A Successful Shopify UX Design?
If your Shopify dropshipping competitors are getting more sales than you despite having more traffic on your Shopify store, the problem lies in your UX design. A quality UX plays a vital role in turning your current traffic into paying customers, and that’s what you should be aiming for.
The Better Your UX Design, The Less The People Notice It!
Instead of disregarding user experience, you should try to evade driving them away. You can generate more sales and revenue than your competitors, all you need to do is, create a strong UX. It will power you to accomplish all your dropshipping goals. All you need is to keep these guidelines in mind while creating a successful Shopify UX Design.
1. Prioritize Functionality Above All
When it comes to e-commerce and dropshipping, everything is not about being fancy. Looking nice is good, but at the same time, you have to function well. Instead of following the trending designs, you should opt for functionality. Being creative with your design is important, but your creativity has to be functional as well. You have to be functional with zero visual distractions.
Focus On One Goal, Sell More!
Shopify designing isn’t everything about adding elements to your store. It’s about sticking to those elements that are adding value to your site. Everything you add needs to have some meaning and lead your Shopify store visitors to reach their goal. They’re visiting your site because they need something and not because they don’t have anything else to do. Now it is up to you to make them get what they’re here for.
2. Write A Customer-Oriented Copy Prior To Designing
There has been an endless debate whether design should lead the copy or site copy should be written before designing your site. Nonetheless, you should be aware of the fact that your site copy is what will make your products sell, not the fanciness. If it is going to follow the design, you can end up missing many important details. Hence, Shopify UX design should come after to support and empower your site copy.
Form Should Follow The Function!
One will buy your t-shirt because the copy convinced him, not because your Shopify Store looked good. Therefore, your site should be addressing the needs of your visitors. Understand your audience behavior, their demands, what value they are looking for in your products, and how exactly to describe your products to them.
3. Create Instinctual Navigation
If your discoverability process is full of hassle and time-consuming, the visitors will not have a second thought before switching to your competitor’s Shopify store.
Providing your visitors an effortless experience is your way to success. Look to make your Shopify UX hassle-free by letting your visitors do what they are here to do without putting in much effort.
Provide Your Visitors A Smooth Sailing Sea!
This implies to navigation when we talk about dropshipping sites like Shopify. It needs to simplify navigating the products they’re looking to buy. Label the icons if you’re using any and make your navigational links easy to tap for mobile devices as 85% of visitors will be coming from mobile phones.
You should always aim to keep the navigation consistent while designing your Shopify UI/UX.
4. Make Mobile Friendly Site
Having a good desktop Shopify UX doesn’t mean you will have an as good mobile UX. Having an even better mobile UX is your only way out to success. Make your visitors feel native when on a mobile site. Make your features easy to navigate and user-friendly on your mobile sites. Focus on reducing the number of taps, and shrink the process to buying a product as much as you can.
Mobile-Friendly Site Is Not An Option It’s A Must!
Don’t forget to allow visitors the option to save their carts, as most people go to their desktops later on to complete their orders. Speed is everything for mobile users, and they’re usually impatient, so make sure your pages load quickly. Another way of shrinking down the time of a user finding your products is by categorizing them. Allow your Shopify store visitors to navigate the products within the category. Allow your Shopify mobile customers the option to save their information for future usage to shrink down the time they spend filling out information on mobile.
Here are some features that can affect your website’s ranking:
– Efficiency: Can users achieve their objectives when they access your website? For example, can they find the information they are searching for, order the products they want or contact the company for customer service? In addition to being able to get a goal, how rapidly can a user complete a task? If visitors can’t find what they want effectively and efficiently on your website, they are more likely to move away. The shorter length of time they stay on your ecommerce website can have a negative impact on your website’s SEO ranking.
Error Prevention: Some errors can affect not only the user experience but also the SEO ranking on a website. For example, a 404 Page Not Found error, a broken link that is no longer valid, or a link that says one thing but displays something else.
Memorability: Can users find your website the next time they visit to a search engine? Repeated traffic can help you get higher rankings on search engines. Visitors can find their interested stuff or move away from your website for a number of reasons. They can remember it later and try to find it out. Is the keyword linked with this particular search memorable enough for them to find your site again?
Usability and Learning Curve: Can users quickly navigate your website? Are the calls to action that are clickable compatible so that visitors know how to interact? When visitors spend too much time finding out how to use your website, they spend less time looking at your information and products. Also, when they can’t find what they want, they are likely to feel frustrated, navigate away, and never return.
How does a good website ergonomics improve SEO ranking?
Search engines reward sites that are user-friendly. Which means they are very easy to use. Google favors sites that are not only good in keywords, but also demonstrate user engagement.
Are you planning a new dropshipping business? Dropi Stores bring you a custom-designed Shopify store, a guarantee to your successful dropshipping business. Get yours right now.
