Why people leave the store without making any purchase?
Tired of people visiting the store but not buying anything? Here are 30 possible reasons that might be the reason
Web Issues
Your site is slow
The loading speed of your web store matters a lot. No matter how great products your store has to offer, no matter how exclusive deals you are offering. No one would wait more than 3 seconds at you your store. Time is of the essence and probably the most important asset therefore, it must be preserved. According to a research, 40% of the surveyed Internet users leave a website if it takes more than 3 seconds. A simple 1 second delay in a page response can lead to a 7% reduction in conversions!
Keep regular check of your webpage. If it is working slow,use the online tools to optimize your website.
You didn’t state the competitive advantage
Whatever you are offering is already being offered by 50 other stores. What you are offering how is it different from the others? What makes you stand apart from the rest of the crowd? That separating element must be evident in your website. If your webpage fails to provide the site visitors with such questions you are likely to lose a bunch of potential clients.
The design is unprofessional
The design of the webpage must be chosen very carefully because this is the first impact of your site on the clients that is visiting your webpage. The site should be a perfect balance in between it should be loaded a little more and overloaded. Overloading would cause the client to be confused when looking through the products to find the product of his choice.
The color grading also plays a very vital role. Darker the colors would make it harder for the clients to read what is written on the website, the grading must always be of light colors.
In order to avoid such inconvenience, make sure that the design elements leading to making a purchase are made in the same style and are different from the rest of the page.
Your website’s purpose is unclear
The purpose of the store should be crystal clear. A man who is fully tired of the outer world won’t spend a second getting exhausted on the internet as well.
Therefore, whatever your store is offering must be evident from the purposes of your website.
You must make your webpage design easy, less complex and understandable for your clients.
The more accessible it is to the clients the more traffic it will catch.
The usability is poor
When Internet users visit your store, they want to easily look through your product offers, effortlessly contact you, and make secure payments. Basically, that’s exactly what you want, too.
But what if the navigation is all messed up? What if it is inconvenient for a user to make an action? What if every action takes too many clicks?
A potential customer unable to locate the necessary product and find the shopping cart is a lost customer.
When Internet users visit your store, they want to easily look through your product offers, effortlessly contact you, and make secure payments. Basically, that’s exactly what you want, too.
But what if the navigation is all messed up? What if it is inconvenient for a user to make an action? What if every action takes too many clicks?
A potential customer unable to locate the necessary product and find the shopping cart is a lost customer.
In order to avoid such mess, keep checking the site as a customer yourself. All you have to do is to go on the website and pretend you’re going to buy stuff. Can you easily find what is located where?
TRUST ISSUES
No business contacts given
It is important for your clients to get in touch with you. Therefore, the contact information provided must always be accurate and available as it is a proof that you are web store that physically exists and is not bogus.
Make sure that the contact information is listed on the homepage and is clearly visible for the potential clients.
No terms and conditions provided
Buying something online is the new craze but getting that delivered to you directly at home makes everything hassle free. For this purpose, it is important to add the details like shipping rate, payment type and details and most importantly return policy and refund policy. If no such information is provided no one would begin to trust the webpage.
Make sure to provide all the possible details that give your information to the client.
No Trust Seals present
Badges for anything looks good and has a sense of safe feel. Gives the spectators a logic of authenticity. Police wear badges, army does, representators does, why not a webstore page? Even Trust seals look like badges, icons, or logos. These seals mean that some other large and reliable companies assessed your webstore and found it legitimate and secure. A survey actually illustrates that more than 75% of Internet users trust a webstore more if it has some kind of a trust seal. 61% of respondents also noted that the absence of a trust logo has stopped them from making a purchase on at least one occasion.
No social accounts
A store doesn’t have a social account, maybe it is fake webstore. This is a statement that pops up when the clients can’t find any social media account of a webstore. As discussed in the no testimonials shown point, it is clearly evident that clients get attracted toward the product by following reviews and if there us no social media account, how can they give their review?
No testimonials shown
Reviews from other people about your products are highly important for your image and quality of the products you provide
otherwise no one would believe if you are even a trusted web store or not and this would lead to only on question the mind of the clients,
why should I risk my money?
As per a conducted survey, 88% of customers trust online reviews as much as they would trust personal recommendations.
Also, 72% of the respondents mentioned that they trust businesses more if they can find positive reviews about them.
Three types of reviews you can use for your store’s benefit:
- Feedback
- Comments
- Item Reviews
No SSL certificate installed
Ordering online sometimes gets risky as per the client. But they aren’t wrong as they will be providing their financial details when buying anything.
Any webstore for it work fluently must have a safe financial, cash dealing section. SSL is a specific technology that ensures safe information transfer between a web server and a browser.
Internet users can easily see whether a website has SSL as a tiny green icon is shown in the browser next to the website address.
Your store has no SSL? Well, it simply means that your potential customers can’t be sure that their financial and private information is kept safe and secure.
PRODUCT ISSUES
Your products are not appealing
It is important for your clients to get in touch with you. Therefore, the contact information provided must always be accurate and available as it is a proof that you are web store that physically exists and is not bogus.
Make sure that the contact information is listed on the homepage and is clearly visible for the potential clients.
No terms and conditions provided
Buying something online is the new craze but getting that delivered to you directly at home makes everything hassle free. For this purpose, it is important to add the details like shipping rate, payment type and details and most importantly return policy and refund policy. If no such information is provided no one would begin to trust the webpage.
Make sure to provide all the possible details that give your information to the client.
No Trust Seals present
Badges for anything looks good and has a sense of safe feel. Gives the spectators a logic of authenticity. Police wear badges, army does, representators does, why not a webstore page? Even Trust seals look like badges, icons, or logos. These seals mean that some other large and reliable companies assessed your webstore and found it legitimate and secure. A survey actually illustrates that more than 75% of Internet users trust a webstore more if it has some kind of a trust seal. 61% of respondents also noted that the absence of a trust logo has stopped them from making a purchase on at least one occasion.
No social accounts
A store doesn’t have a social account, maybe it is fake webstore. This is a statement that pops up when the clients can’t find any social media account of a webstore. As discussed in the no testimonials shown point, it is clearly evident that clients get attracted toward the product by following reviews and if there us no social media account, how can they give their review?
No testimonials shown
Reviews from other people about your products are highly important for your image and quality of the products you provide
otherwise no one would believe if you are even a trusted web store or not and this would lead to only on question the mind of the clients,
why should I risk my money?
As per a conducted survey, 88% of customers trust online reviews as much as they would trust personal recommendations.
Also, 72% of the respondents mentioned that they trust businesses more if they can find positive reviews about them.
Three types of reviews you can use for your store’s benefit:
- Feedback
- Comments
- Item Reviews
No SSL certificate installed
Ordering online sometimes gets risky as per the client. But they aren’t wrong as they will be providing their financial details when buying anything.
Any webstore for it work fluently must have a safe financial, cash dealing section. SSL is a specific technology that ensures safe information transfer between a web server and a browser.
Internet users can easily see whether a website has SSL as a tiny green icon is shown in the browser next to the website address.
Your store has no SSL? Well, it simply means that your potential customers can’t be sure that their financial and private information is kept safe and secure.
PRODUCT ISSUES
Your products are not appealing
What is the number one priority that any potential customer could want?
The only thing that pops in mind are the popular and highly demanded items which the potential customers can’t easily source in their own country and they want them for some nice low prices! Therefore, it is important for the stores to be updated according to The Needs and The Wants that trend has set in. Hence, broaden you search by finding the best selling items in the chosen product category, and pay attention to the items with the largest number of order.
No search forms and filters are integrated
Even if you have organized everything, it won’t matter if you can not add a basic search box and filter option to ease up the hurdles for our webstore visitor. User convenience is the only way for generating more sales.
To prevent such circumstances, plan the categories at the very early stages of the store development. This way, you will be sure that the store structure is logical, and it is easy for a potential customer to navigate the site.
Product categories are mess
A store where all the items are placed in a same place. This situation won’t help the visitor finding what he seeks.
For such problems, well-organized, maintained categories are required so that no matter how many hundreds of products you have on site, finding a single product gets easy!
You mostly have seasonal items
Keeping the clothes as per the local or the global holidays is good but what about the rest of the days. Nobody can wear or hang in with such functional, occasional clothes, just how summer attire can’t be worn in winter and vice versa. Upgradation of the webstore according to the needs of the clients is very vital.
To avoid such awkwardness, visit Google Trends to check if the demand for the chosen product categories is seasonal. If this really is the case, try to diversify your store offer and include other items that are in demand throughout the whole year.
As modern problems like this, requires modern solutions!
PRODUCT PAGE ISSUES
Product titles are weird
A product title should always be short, sweet and understandable. Otherwise, long names make no sense because then it seems as if they are overloaded with tons of unnecessary words. By chance If the store about to get placed on your webpage, when translated starts to sound funny and the funnier it gets the more audience it drags away.
Edit the titles and leave only 2-4 words in them to sound professional. Make sure the new short titles contain the necessary keyword, and are clear and reasonable.
Product pictures are not nice
Photography of the product done in such was that all of the product’s angles gets covered is very important for the audience to open the product link as this virtual appearance is all they get before buying so the presentation of the product better be good. No one would ever buy a product with only one low quality photos and blurred watermarks.
Choose only high-quality photos for your product page. Don’t post too much, but make sure that the item is shown from different angles for customers’ convenience.
There are pricing problems
Don’t want to lose a potential client?
Get the pricing of the products double-checked. Because sometimes when working in clearing a pile of products some products either get priced way too low or way too high. This results not only in losing a potential client but it also results in losing the trust of the clients.
You have no discount and special offers
What keeps the client interesting?
Best prices and enormous deals and offer like buy one get one kind of offers would help you connect with your client on a friendly scale. sales announcements and other promotions can do wonders to your store.
Product description is not sufficient
No matter how detailed your product description is, people will ask you stuff about your items anyway. But if loads of potential clients ask you similar questions about one and the same product over and over again, it’s time to think about the ways to add into the description.
No related products are offered
A customer when once enters the webstore site. Make them see so many options that even when he can’t find what he finds, but our products resist him not to go empty handed.
Call to action is not obvious
Sometimes the design gets so complex that the simplest options are either undermined or made invisible between stuffing the site with products. clients want to order but because of the invisibility of call to action half of the orders are not ordered.
Hence, make sure that all the relevant buttons are clearly visible, bright, and designed in a similar way.
There are no reviews
As already mentioned before, genuine feedback from real customers can make a huge difference.
Use AliDropship plugin to import customer reviews directly from AliExpress. Make sure that these reviews are written in the suitable language (as in readable)
You charge too much for shipping
Shipping fee more then the price of the product. You can simply say bye to the trust and to your potential client himself.
Shipping fee is important but asking for that directly doesn’t sounds good. What sounds good is: don’t charge ANYTHING for shipping. Instead, such extra costs should be included into the price of the product itself.
SHOPPING CART AND CHECKOUT ISSUES
The orders can’t be modified
Ordering online isn’t supposed to be like attempting paper, like once attempted option can’t be undone.
If the customer isn’t provided with such luxury, he won’t come back to the web store again which certainly isn’t what anyone would want.
Make sure that the shopping cart is flexible enough to make changes even after finalizing the order.
A customer must get registered
Some online stores give you 2 options of making a purchase: either through logging into your existing account, or through buying in a guest mode.
Unfortunately, there are websites that OBLIGE you to get registered in order to make a purchase.
Such issues only lead towards no satisfaction of the customers. All this can be prevented from by introducing a very simple checkout
procedure so that your clients could fill in the order details and proceed with payment without any extra effort.
There are too many fields to fill in
You will need a customer’s data to accept and process the order, no doubts about that. Still, you don’t need much. Basic details like Full name and shipping address, email and/or phone number, payment details are enough and this wouldn’t let the customer to get bore. Be very careful about the amount and the content of fields that need to be filled in when placing an order. Remember that every extra field makes your conversion lower!
You don’t support necessary payment getaways.
As for our own experience, nearly 50% of customers prefer paying with credit cards, and the rest 50% mostly like PayPal. It means that a drop shipping store should be adapted in a way that accepts any of these payment types.
Shopping cart is not responsive
A customer likes a product, he instantly clicks on the “add to cart” option only to see that no new window popped neither the existing window refreshed. The customer would at that moment forget how extraordinary the product is, all he would remember is the malfunctioning from the site’s end. Make sure the cart option is visible, working and easy to notice.
