10 new trends in Shopify industry that you need to know
When Amazon first started selling products, we didn’t know that Ecommerce industry will expand rapidly. Ecommerce is not only growing in the U.S but also skyrocketed in other countries as well. No matter which product you are selling, digital or physical, you have to keep an eye on the new and upcoming trends of shopify industry as it is essential for the growth of your business. It will help you to better position your brand generate traffic and increase sales. So let’s take a look on the latest shopify industry trends to rule the Ecommerce market.
1. Growing trend of Mobile shopping
People love to shop online as it saves time, and you can pick your order at your doorsteps. But when COVID-19 period was started, it doubled online shopping. It is expected that 73% online shopping will occur on mobile phones by the end of this year. Online shopping’s rate is growing because people now trust the brands and feel more comfortable while shopping via mobile phones.
2. Young consumers are changing online business trends
As per the study, 2 out 3 young consumers at the age of 18 to 34 are spending money online now than they did before the pandemic hit. The online spending of this age group is increase 57% and the online spending of age between 55 and above is increased 41%.
Conduct Strong customers experience
Your customers are the cornerstone of your business. So you have to take care of their needs and wants. This trend is a wake-up call and if you don’t have direct connection with your customers, start paying attention to what they want and what are their needs. Rapid customer research is the most effective way to keep pace with the changing customer needs, wants, behaviors and preferences. Listening to the customers and taking their feedback is the best way to design the concepts and products better. It’s time to focus on your customers need as you are a brand only because of your customers. So give them sheer attention.
4. Use social media to connect with the customers
Social Media is a great platform to connect with your customers and if your customers are on social media, you also need to be there as well. Social selling can reward you if your whole team start spreading the word via their own profiles. There are numerous platforms right now, you can spread the word on the platform which you use the most. The effort that is put together will give a huge reward in-return.
5. The improvement in online shopping with AI and AR
Artificial Intelligence and Augmented Reality is a great way to boost your online sales. How much do you spend online? Artificial Intelligence is used to deduct the shopper’s past purchase history to recommend the product they are most interested to buy. AR technologies are used to improve customer’s buying experience.
6. The launch of New Payment options
As an online seller, you have to be familiar with all the payment gateways. Currently the most used Ecommerce payment methods are: Apple Pay, PayPal, Google Pay and Samsung. Although in 2020, Bitcoin payments were also becoming stronger. It offers many benefits for online sellers, like low or zero transaction fees and no reverse transactions.
7. Dynamic Pricing
The right pricing is the only way to attract customers and stay competitive. You have to apply the right pricing model which can increase the demand of your product significantly. If you don’t price your model correctly, you will no longer be seen in the market and push your customers away.
8. Visual Commerce is in-demand
Selling products online is not an easy task to do. It comes with tons of challenges. It’s quite tough because there is no physical interaction with your customer. So you use visual commerce to engage your customers. Because people love to see visual information rather than text.
9. Creative advertising Strategies
You always have to be creative to impress and attract your target audience. There is a growing trend of 3D and CGI in advertising. It gives an online prove that your product is amazing. You can create an avenue to edit and improve the final product in multiple ways.
10. Influencers will become brand associates
The influencers marketing industry is huge. It’s already in demand to promote your brand. If you are not interested to generate any content regarding your product (though it Is compulsory to drive traffic on your website) you can ask your favorite influencers to promote your brand on their pages and in return you can give them discounts on different products or may give them totally free of cost.
Conclusion:
As Ecommerce industry is growing, so you have to keep yourself updated about the new trends. Competition is getting harder, so to keep your business alive and successfully running you have to take some risks and take up the challenges to make your brand popular and distinctive as well. You should implement new trends to make your relationship strong with your customers.
